Category Creating & Capturing Value

When Value Creation Gets Real 🎯

How Jobindex OutThink and OutPerform their competition with SPIN® Selling.

This email from a manager at a multinational client made my day! 💯

Why Startups and VC’s Might Win BIG by Truely Understanding the Value They Create For Their Customers 🎯

How Mediocre Sellers and Immature Procurement sometimes fail big?

What is the most persuasive?

How asking the right questions will make you a better boss 💯

What is the Value of Violence?

Sell Value First – Negotiate Price Last, if needed at all. 🎯