Category Creating and Capturing Value

How Jobindex OutThink and OutPerform their competition with SPIN® Selling.

This email from a manager at a multinational client made my day! 💯

Price is a feature – don’t feature dump!

Price Is An Illusion – Creating Value is not!

Why Startups and VC’s Might Win BIG by Truely Understanding the Value They Create For Their Customers 🎯

An email that made my day!

How Mediocre Sellers and Immature Procurement sometimes fail big?

How asking the right questions will make you a better boss 💯

What is the Value of Violence?

Sell Value First – Negotiate Price Last, if needed at all. 🎯

IT’S NOT HOW, IT’S HOW MANY…

Value Is In The Eye of The Beholder ❤️

2 key questions to answer, if you want to succeed in behaviour change projects

The secret around empathetic listening

Questions? Questions? Questions?