“Most people do not listen with the intent to understand. They listen with the intent to reply.”

– Steven Covey

What’s your intent in a sales conversation, in a negotiation, when handling a service call or coaching a colleague for better outcomes?

At Huthwaite we know from research that asking questions will help you achieve better outcomes in such conversations, and listening with an intend to understand the answers around needs, wants and desires will empower you and help you to stay customer centric and achieve win/win outcomes that create value on both sides of the table.