🤩 Today’s SPIN® Behaviour Challenge

The best venture capitalists in the world are elite SPIN® practitioners.

They just don’t know it.

The VC Playbook Is the SPIN® Playbook

A great VC doesn’t pitch their fund in a founder meeting. They ask questions. Deep, precise, uncomfortable ones.

Situation: “Walk me through how you arrived at this market.”

Problem: “Where does the model break down under pressure?”

Implication: “If a well-funded competitor enters in 18 months — what happens to your defensibility?”

Need-Payoff: “What makes category leadership inevitable for you?”

The founder does most of the talking. The VC says almost nothing.

And the founder walks out thinking: “That was the best investor conversation I’ve ever had.”

Huthwaite’s research explains why. The person who asks controls the conversation — without appearing to. Trust builds. The other person reaches their own conclusions.

The best VCs don’t evaluate founders. They guide them to self-evaluate.

THE CHALLENGE:

In your next high-stakes meeting, channel your inner VC.

Four questions. One per SPIN® stage. No deck. No agenda.

Then ask yourself afterwards:

“Did they leave more convinced than when they arrived — and did I barely have to pitch?”

That’s what the best investors do every day.

The most powerful position in any conversation isn’t the one who presents. It’s the one who questions.

Drop “VC” in the comments if you’re investing in better questions today 👇​​​​​​​​​​​​​​​​

Need inspiration — text “30 min” on my mobile +4526700356

All the best.

Anders 🤩

#Huthwaite #SPINselling #BuyingCycle #Mindset #Attitude #Discounts

Leave a comment