“It’s summer. Nobody’s buying.”

🤩 Today’s SPIN® Behaviour Challenge

“It’s summer. Nobody’s buying.”

Your best competitor just closed their biggest deal of the year. Last Thursday. On a beach call.

The summer slowdown is real. Using it as an excuse is a choice.

The Summer Blues Trap

June hits. Energy drops. Follow-ups slow. Pipeline reviews get shorter.

And somewhere between the barbecues and the out-of-office replies — your Q3 quietly dies.

Top performers know something average sellers don’t:

When inboxes are quieter — your message stands out. When gatekeepers are away — decision makers pick up their own phone. 

When everyone checks out — one sharp question lands like nothing else.

The playing field doesn’t shrink in summer. It just gets less crowded.

THE CHALLENGE: 

Before you switch to holiday mode — send one message to three stalled opportunities:

“Before Q3 gets away from us — what’s the one challenge you’d love solved before year-end?”

Five minutes now. The difference between a Q4 sprint and a Q4 panic.

September belongs to whoever showed up in July.

Do you agree?

I am regional development director at Huthwaite International.

Drop “SUMMER” in the comments if you’re staying in the game while others check out 👇

Thank you.

Need inspiration — text “30 min” on my mobile +4526700356

All the best.

Anders 🤩

#Huthwaite #SPINselling #BuyingCycle #Mindset #Attitude #Summer

Leave a comment