🤩 Today’s SPIN® Behaviour Challenge

“No sales. No business.” 

— Tony Hughes

CEO of Huthwaite International 

Sales is the blood in the veins of a company. Without it, everything else — the vision, the innovation, the headcount — is just expensive waiting.

And yet it remains the function most organisations underinvest in, undertrain, and underrespect.

The Paradox

Every boardroom claims sales is the priority.

Then they cut enablement first. Promote top sellers without coaching them. Measure activity over behaviour.

Huthwaite spent decades studying what separates elite from average. The answer was never talent. Never territory.

It was deliberate skill — built through deliberate practice.

Companies that treat sales as a profession — with the rigour they apply to finance or engineering — are the ones whose pipeline never runs dry.

The rest wonder why the blood stopped flowing.

THE CHALLENGE

One question for every sales leader today:

“If I treated my team the way an elite sports organisation treats its athletes — what would I do differently tomorrow?”

Sales isn’t a department. It’s the heartbeat.

Drop “BLOODLINE” in the comments if sales deserves to be treated like the profession it is 👇​​​​​​​​​​​​​​​​

Need inspiration — text “30 min” on my mobile +4526700356

All the best.

Anders 🤩

#Huthwaite #SPINselling #BuyingCycle #SalesLeadership #Co-creating