“50 salespeople can sell you a ladder to climb out of a hole. Only 1 in 50 will stop you falling in.”
Tag #SPINselling
“50 salespeople can sell you a ladder to climb out of a hole. Only 1 in 50 will stop you falling in.”
Your audience doesn’t care about your presentation. They care about themselves.
The 2026 Stakeholder Consensus Map
The “Promise” Preliminary
Sell First, Negotiate Second, but Only If You Have To!
The Sales Process Mirage: Why Your CRM is the Ultimate Prank
The Value Architects: Create, Capture, Deliver!
Your Greatest Strength isn’t Your Product — It’s Your Insight
11 Months is Too Long to Be a Nuisance…
AI Won’t Save a Bad Sales Behaviours — It Will Only Accelerate Your Failure
Why be boring when you can be memorable?
Stop Talking and Document What You Hear
Stop forgetting the human touch
Ways AI Amplifies My Use of SPIN®
Caring conversations that build trust
Anders Christian Hjort Top 💯 Sales Influencer & Behaviour Change Expert 